OUR CURRENT FAVORITES

Successful websites are exceptionally easy to use. Is yours? Usability is a bottom-line issue today. People won't use your site if it's confusing — and what seems clear to you may be opaque to your users. Full of surprising insights and fun to read, everyone from the CEO to the Webmaster can benefit from this book. Don't Make Me Think: A Common Sense Approach to Web Usability Steve Krug, New Riders Publishing, 2000
If you think you've got competition, try politics. You may disagree disagree with the party bias, but this book offers excellent advice on how to win in business and life. Buck Up, Suck Up... and Come Back When You Foul Up: 12 Winning Secrets from the War Room James Carville and Paul Begala, Simon & Schuster, 2001
How will the shift from information to imagination transform your business? Futurist Rolf Jensen heads the Copenhagen Institute for Future Studies, Europe's largest future-oriented think tank, and his intriguing and indispensable guide helps you understand the marketplace of tomorrow and how to create the company of the future. The Dream Society Rolf Jensen, McGraw-Hill Professional Publishing, 1999

Positioning, Branding and Marketing

Differentiate or Die: Survival in Our Era of Killer Competition

Jack Trout and Steve Rivkin, John Wiley & Sons, 2000

The Dream Society

Rolf Jensen, McGraw-Hill Professional Publishing, 1999

Permission Marketing: Turning Strangers Into Friends, and Friends into Customers

Seth Godin and Don Peppers, Simon & Schuster, 1999

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Al Ries and Jack Trout, McGraw-Hill Professional Publishing, 2000

Marketing Outrageously

Jon Spoelstra and Mark Cuban, Bard Press, 2001

Web Usability

Don't Make Me Think: A Common Sense Approach to Web Usability

Steve Krug, New Riders Publishing, 2000

Homepage Usability: 50 Websites Deconstructed

Jakob Nielsen & Marie Tahir, New Riders Publishing, 2001

Information Architecture for the World Wide Web

Louis Rosenfeld and Peter Morville, O'Reilly, 1998

Graphic Design

The Art of Graphic Design

Bradbury Thompson, Yale University Press, 1988

A Designer's Art

Paul Rand, Yale University Press, 1985

Design Form and Chaos

Paul Rand, Yale University Press, 1993

Envisioning Information

Edward R. Tufte, Graphics Press, 1990

Great Ideas

Container Corporation of America, Container Corporation of America, 1976

Notes on Graphic Design and Visual Communication

Gregg Berryman, William Kaufmann Inc., 1979

Typographic Design: Form and Communication

Carter, Day & Meggs, Van Nostrand Reinhold, 1985

The Visual Display of Quantitative Information

Edward R. Tufte, Graphics Press, 1983